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Music homestays dance together to light up the summer night in the countryside —— The “Starlight Music Evening” in Yongsheng Township, Jinkouhe District, Leshan City plays a new chapter of cultural and tourism integration
2025/07/07 17:08 Origin:cced.cn
The cool night breeze of the summer night carries a gentle chill, and melodious music flows gently through the mountains. On the evening of July 5th, a uniquely charming 'Dawa Mountain Starlight Music Evening' opened splendidly at Leshan Craft Villa, located in Minzhu Village, Yongsheng Township, Jinkouhe District, Leshan City. This event, which seamlessly blends musical rhythms, local delicacies, and the breathtaking rural scenery, not only offers visitors an immersive 'limited edition' romantic experience but also serves as a vivid example of how cultural tourism can be deeply integrated to empower rural revitalization.
As night falls and the lights come on, the event venue is bustling with people. The lush lawn, like a soft green velvet carpet, exudes a fresh and natural charm under the night sky, painting a charming pastoral scene that quietly dispels the fatigue and stress that visitors have accumulated over the day.

On stage, the band members were fully engaged, playing with passion and energy. Each leaping note seemed to be imbued with a magical charm, instantly igniting the atmosphere. The audience couldn't help but cheer and sway to the rhythm, fully immersed in the joyous ocean woven by the music. People pulled out their phones, and the shutter clicks echoed continuously, capturing these vibrant and lively moments as precious memories.
"Far away from the hustle and bustle of the city, you can enjoy delicious food, listen to music, and enjoy the picturesque countryside. This is the real 'comfortable Sichuan, comfortable Jin Kouhe'!" said Ms.Ma, a tourist from Chengdu.

The evening gala introduced an innovative 'Forest Aroma Afternoon Tea' segment and launched a tasting event for Jin Kouhe's specialty agricultural products. The high-quality cured meats, sweet honey, and aromatic high mountain tea, among other local specialties, serve as a delicious link between tourists and the countryside. As visitors enjoy the enchanting music, they savor authentic local flavors, deeply experiencing the unique charm of the countryside. This initiative also exemplifies the efforts to enhance the reputation of Sichuan cuisine, develop geographical indication products, and build a value chain that integrates cultural tourism with agricultural products.

A homestay should not only provide accommodation but also serve as a significant platform to convey cultural warmth and offer tourists a profound life experience, explained Chen Xin, deputy manager of Jianglu Homestay. The successful hosting of the 'Starlight Music Evening' was achieved by creating a music scene that fosters a sense of belonging, transforming tourists from mere visitors into those who deeply immerse themselves in the culture.

Holding this concert has not only enriched the spiritual and cultural lives of local residents and visitors to Jin, fulfilling their aspirations for a better life, but also injected new vitality into the cultural tourism market, creating a vibrant atmosphere that is 'rich in flavor, dynamic, and bustling with people.' Yang Nan, deputy director of the Jin Kouhe District Cultural Tourism Development Service Center in Leshan City, stated.

It is reported that, leveraging the unique ecological advantages of the Dawashan National Wetland Park, Yongsheng Township has vigorously developed its rural tourism industry. Currently, the township has over 60 homestays and farmhouses, with a 51.8% increase in bed capacity year-on-year. The township has received a total of 417,200 visitors throughout the year, generating a comprehensive tourism income of 103 million yuan. The homestay economy has become a powerful driver for local rural revitalization.
The Party Secretary of Yongsheng Township, Zhao Haibo, stated that this event is an active exploration and attempt to promote rural-themed cultural tourism. By adopting the innovative model of 'homestay + music + cuisine,' the township has successfully transformed a single homestay space into a platform for diverse cultural experiences, effectively activating the new homestay industry. Moving forward, Yongsheng Township will continue to deepen its efforts in the integration of culture and tourism, constantly exploring innovative models. The township will incorporate elements of intangible cultural heritage such as Yi songs and Yi dances, aiming to turn the 'Starlight Concert' into a regular cultural and tourism IP. This will further enrich the cultural and tourism offerings and attract more visitors.

In recent years, Jin Kouhe District has actively explored a development path of 'cultural attraction and tourism monetization,' vigorously cultivating new consumption scenarios and promoting the comprehensive and all-sector development of the cultural and tourism industry. The Starlight Night at Craft Hut Homestay is a vivid example of this development strategy. As the spirit of the 7th Plenary Session of the 12th Provincial Committee is further implemented, a rural revitalization path characterized by 'culture as the soul, tourism as the body, and integration as the path' is thriving at the foot of Dawashan Mountain, brimming with vitality and boundless potential. (Contributed by: Zhou Jiayi, Ma Ziluo, Publicity Department of Jin Kouhe District Committee)
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