2025 marks the launch year of Jiajiang's research and study tourism. With transformation, innovation, and integration Jiajiang is striving to create a promising start for the development of its research and study tourism industry. Events such as the immersive New Year culture experience week "A Dream of the Sacrificial Altar: Returning to Jiajiang for the New Year" and the release of the water - culture - themed research and study tourism route "Exploring the Water World", along with the upgrade of diverse research and study courses.

In the first quarter of 2025, since the start of Jiajiang's research and study tourism launch year, it has shown a strong momentum and an accelerating development trend. According to incomplete statistics, the number of visitors for research and study tourism in the first quarter of this year reached more than 80,000 person - times, with a daily peak of over 6,000 person - times, hitting a record high.

2025 is the starting year of the three - year action plan (2025 - 2027) for the development of Sichuan Province's research and study tourism industry, and also the launch year of Jiajiang's research and study tourism. Jiajiang County actively responds to the "Cultural and Tourism - Driven County Development" strategy. Centering around the deployment of Leshan City to "Build a World - Class Research and Study Tourism Highland", it promotes the high - quality and sustainable development of cultural and tourism integration, aiming to make Jiajiang a benchmark and innovative demonstration area for the industrial development of research and study tourism in Sichuan's counties.

Transformation: Witnessing the Surging Development Momentum

While the number of visitors keeps hitting new highs, the market players in Jiajiang's research and study tourism market are also becoming more active. Research and study tourism cannot rely solely on individual market players; it requires multi - party cooperation to pool development efforts.

Qingyi Cultural and Tourism, a state - owned research and study tourism industry platform established in Jiajiang County, is the first county - level research and study tourism full - industry - chain platform company in Sichuan Province. Thus, a research and study tourism industry chain and ecosystem featuring high - level government promotion, platform - company integration and empowerment, and win - win cooperation among market players has taken shape, creating a new engine for the development of the research and study tourism industry. The market atmosphere is booming.

With the launch of the research and study tourism industry alliance in April, Jiajiang integrates resources and pools the efforts of market players. Through sharing, integration, empowerment, and support, they jointly face market challenges and promote the sound development of the county - wide industrialization of research and study tourism in Jiajiang.

At the same time, the sharp increase in the number of research and study tourism visitors in the first quarter has spurred the improvement of Jiajiang's research and study tourism infrastructure and supporting service capabilities.

"Previously, the infrastructure and supporting facilities were insufficient to meet the needs of receiving large - scale and high - quality research and study tourism groups. As the number of visitors grows and the types of customers become more diverse, we have made great efforts to optimize and improve the reception capacity of research and study bases and the basic supporting facilities in terms of food, accommodation, and transportation to meet the reception requirements of research and study tourism. Currently, the reception capacity is gradually increasing, which is sufficient to handle large - scale research and study tourism groups. In the future, we will further optimize and upgrade other aspects such as services." said Liu Yunfeng, the person in charge of the county - wide industrialization project of research and study tourism in Jiajiang County.

Innovation: Seizing the High - ground of Development

Jiajiang seizes the opportunities of industrial development by innovatively introducing a new model of county - wide industrialization development and actively developing a new hardware system for research and study tourism, striving to create the "Jiajiang Model" for the county - wide industrialization development of research and study tourism.

As the birthplace of China's first large - scale nuclear power plant, the porcelain capital of western China, the hometown of Chinese calligraphy and painting paper, the top county in China for green tea export development, and a place with Dongfeng Weir, one of the first batch of World Irrigation Engineering Heritage sites in China, Jiajiang has unique historical and natural resource advantages.

"The essence of research and study tourism is cultural tourism, which is an experiential tourism centered around the local culture. The core advantages of Jiajiang in cultural and tourism lie in its historical culture and unique natural resources. We take research and study tourism as a breakthrough point to deeply explore local resources and promote the industrial development of county - wide tourism." Liu Yunfeng said.

At present, Jiajiang County focuses on six core cultures of its local research and study industry: weir, paper, porcelain, nuclear, painting, and tea, to build a high - quality research and study tourism industry system and form several high - quality research and study tourism routes.

In addition to the existing cultural resources, new research and study tourism destinations are also under development. Combining with stone carving culture, a weir culture museum and a water culture experience hall are being built at Dongfeng Weir; the 909 Red Education Base is being transformed into the research and study tourism headquarters of Leshan City; a Daqian calligraphy and painting paper cultural industrial park is being built in the Zen - themed town; a Jiajiang bamboo paper museum and a New Year painting experience hall are being constructed; and a tea culture experience center is being built in the Baili Tea - growing Area for Industrial Integration Demonstration Park... Jiajiang aims to initially establish a county - wide and multi - themed research and study tourism destination system by the end of the year. After its completion, this system will drive the transformation and upgrading of Jiajiang's traditional tourist attractions.

According to Liu Yunfeng, the 909 Red Education Base Research and Study Tourism Headquarters was included in the quality improvement plan for research and study tourism bases by the Department of Culture and Tourism of Sichuan Province in March this year. There are a total of 2 such bases in Leshan City, and the 909 Red Education Base Research and Study Tourism Headquarters in Jiajiang is one of them. Jiajiang is striving to transform the 909 Red Education Base Research and Study Tourism Headquarters into a large - scale cultural, educational, and tourism complex integrating research and study, catering, and accommodation with the themes of culture and the spirit of scientists.

In addition, the audience of Jiajiang's research and study tourism is gradually expanding from the traditional student group for research and study to an all - age group, covering parent - child families, Party and government cadres, employees of enterprises and public institutions, the elderly, and other age groups. Diverse content systems such as student research and study practices, corporate team - building activities, red - themed education for Party and government officials, family parent - child or senior - citizen tourism, and summer research and study and cultural experiences have enhanced the value of the research and study industry. With the gradual improvement of the industrial system and the overall capacity upgrade, the research and study tourism industry will achieve a double increase in value and the number of visitors, thus realizing the synchronous growth of the industrial scale and income.

Integration: Activating the Entire Research and Study Tourism Industry

Visiting Tianfu Tea - sightseeing Garden, you can comprehensively understand tea production, the tea industry, tea - related lifestyles, and tea products. At the Hometown of Daqian Paper, you can experience the bamboo - paper - making technique of Jiajiang and learn about the historical inheritance and intangible - cultural - heritage culture of Jiajiang bamboo paper...

Jiajiang County vigorously coordinates the county's advantageous resources and industrial foundation, establishing a "research - and - study + multiple industries" industrial integration development model. It promotes the effective linkage between research and study tourism and fields such as agriculture, industry, science and technology, and the service industry. It also constructs a three - dimensional research and study tourism product system in terms of bases, courses, routes, services, and surrounding products, and establishes an online - to - offline sales system for research and study - related products, driving the development of industries such as tea and paper in Jiajiang and providing a new path for the integrated development of Jiajiang's "Three Papers" industry.

The second quarter is the peak season for research and study tourism. Jiajiang will focus on promoting the construction of the hardware system for research and study tourism. At the same time, it will increase efforts in attracting visitors from outside the region, upgrading infrastructure, and improving services to steadily handle the "enormous flow of visitors" brought by the research and study tourism industry.

It is reported that Jiajiang County will hold the "Research and Study in Jiajiang: A Fun - filled Learning Experience - Research and Study Tourism Industry Promotion Conference" in May. As the first research and study industry promotion conference held at the county - level in Sichuan Province, it will invite nearly 200 external channel partners to visit and communicate in Jiajiang. At that time, heavy - hitting incentive and subsidy policies will be announced, further empowering the county - wide industrialization development of research and study tourism in Jiajiang. (Text/Photos: Tang Jing)